Is blogging still worth it?

The truth might surprise you.

It's a common question, more than ever now that AI is spitting out more content than anyone can read. This isn't the first time people have claimed "blogs are dead." Before AI, video content was supposed to be the thing to end blogs for good. And before that, it was social media. 

And yet, blogging is still a foundational part of a solid marketing strategy for businesses everywhere. Why? Because it still brings in leads and sales.

Not quite convinced? Keep reading for more business-minded factors to consider if a blog is worth the investment for you.

Blogs perform better over time

If you've ever had a quality wine and cheese, then you know some things get better with age. In the world of marketing, blogs are the "fine wine and cheese" kind of content. 

A blog works much like a credit score. The longer you have one, the more trustworthy you are to the people who could give you money one day.

The sooner you post a blog, the more time your blog has to become a reliable source of information, with answers to questions people are actually asking.

Do that, and the reader will be more likely to remember you next time they have a similar question, building trust in your brand. And when they trust you, they're more likely to confide in you and your products or services.

However, much like a credit score, the age of a blog is only one small piece of the puzzle.

Blog posts aren't set in stone

If you know what a blog is, you've heard the term "SEO" thrown around. I like to think of SEO as lingo for the algorithm. And this leads into the next reason why blogs are so valuable.

As said already, the longer a blog exists online, the better. But did you know you can edit your blog to improve your SEO reach?

If your blog contains outdated or unoptimized keywords, you can always edit it AND you get to retain the rankings that only come with a longstanding blog.

The English language isn't the same English language our ancestors used 100 years ago. Language adapts all the time. Lingo and slang come and go with each generation. Same goes for SEO. Don't be afraid to make changes especially if you discover a high-ranking keyword in the future.

A high-quality blog post is a gift that keeps on giving

It really is a shame that some believe that just because social media exists, blogs are irrelevant. In reality, the two can be quite compatible with the right content strategy and many businesses are overlooking it.

A high-quality blog will address multiple talking points that can be broken into smaller chunks that make the content more "shareable" on social media.

Writing the blog and then reusing the talking points in it means you'll get more work done with less effort. And it all works together with the same end goal: to get people to do... whatever your end goal is.

Doesn't that sound much easier to manage than trying to whip up new content every single day?

Blogs bring in organic (free) traffic forever

When copy contains strong keywords and delivers information readers are looking for, it generates organic traffic. That's traffic you aren't paying for, unlike paid ads which you always have to pay for.

Organic blog traffic can help cut your ad spend budget without missing out on leads in the long run.

The key to getting this right is working with a professional content strategist who will craft a plan first, pinpoint the right keywords for your business, and invest the time to ensure your blog posts address questions or concerns your target audience actively searches for on Google.

The Answer: Yes, blogs are still worth it. But they aren't for everyone.

Writing a blog might not be the most glamorous part of running a business, but it's a practice that has stood the test of time. It just needs time to grow.

It's natural to panic if you aren't seeing results right away. But here's something to consider. As nice as it may be to imagine your business going viral overnight, that overnight success can be gone just as fast as it arrived.

When it comes to running a business, chances are you'd like to keep doing that for a long time. The key to this is slow, moderate success over time, not overnight.

One of the most tried and true techniques used for lead nurturing and customer retention over time often includes a healthy blog.

So, don't sleep on blogs! It could cost you thousands of missed opportunities.

And if it turns out blogging isn't the best method for your business, that's okay. It's not meant to be for everyone, but it is an option that still works for many industries today.

Hopefully you now have a better idea if implementing blogs into your business strategy would be worth the time and investment.

So what's next?

If you're now considering starting a blog, but either don't have time or feel overwhelmed by all the work that goes into it, your next step would be to work with a professional copywriter.

A strong copywriter is not just a writer. They will also be a strategist with a plan to nurture your leads into paying customers, and your paying customers into a loyal fanbase.

The best part? You don't have to look far to find one.

Candace Carter is a content strategist with over a decade of combined experience crafting compelling stories, brand messages, and persuasive writing techniques. Her marketing insights played a role in creating catalog bestsellers and items listed as Amazon's Choice. Her writing has won local, regional, and global contests and even helped a small nonprofit raise $500,000.

Today, she's excited to help non-conventional, game-changing brands reach more people and boost their sales numbers.

Ready to rock your content strategy? Contact Candace today to book a free consultation.

Email cmccopyagency@gmail.com